Effortless Networking

Your business success depends on the content and quality of your conversations with people, not where you network.

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The concepts covered so far can be easily applied to all situations, including “networking events” and Leads groups.

In fact, doing so will greatly improve your networking effectiveness.

But here’s the secret: You don’t have to wait for a networking “event” to network for business purposes.

Also, if you’re using business networking as a marketing strategy, recognize that

• Networking is just ONE way to generate new business (and it’s not the quickest way).
• You can accomplish far more through networking (and quickly), besides generating leads and referrals.

So, what is your end goal?

How can you use networking to get there? And who are the people who can help you?

Because networking is about connecting with these people, developing a mutually beneficial relationship, and getting their help to get what you’re looking for.

Self-Assessment Quiz

Answer these questions to see how you’re doing in this area:

• Are you using business networking to generate leads and/or referrals only? If so, why is this?
• Do you recognize networking opportunities when they show up in everyday life? (If not, what do you think prevents you from doing so?)

If you answered “yes” to either question, be curious about why you may be limiting yourself in this area.

Networking Mistake #5

Many people reserve “networking” for “events”. And further, they use it to only generate leads or referrals.

Meanwhile, networking opportunities show up in everyday life – all the time. And they offer a wide range of ways to market your business — from publicity opportunities to partnership possibilities, from access to information about new marketing tools to referrals to new customers.

So learn how to recognize and capitalize on these everyday opportunities.

Focus on the content and the quality of these conversations.

When you do so, you’ll be networking almost effortlessly, and getting the results you want.

How to Correct Mistake #5

Module 1 and the bonus module of the Effortless Networking self-study program teaches you how to network very effectively, everyday, to solve all kinds of problems and accomplish a variety of goals.

For now, here is ONE final question to help you pull it all together:

What did you learn about yourself from answering these questions, and how will you use this information?

To most effectively use business networking as the powerful tool it is, you have to:

• Clarify in your own mind what your true end goal is. Why are you networking in the first place?
• Recognize that networking offers you far more than leads and referrals.
• Decide how to use the full range of what networking offers, to reach your end goal.

Once you truly integrate networking into how you do business, the whole process becomes much more enjoyable and stress-free.

The Effortless Networking self-study program is your first step towards this experience. Get started today — you’ll be glad you did.

All the best,


Sri Dasgupta
Phone: 1-650-704-5384

Links to all 5 online lessons:

5 Simple Ways to Network Successfully — Lesson 1

5 Simple Ways to Network Successfully — Lesson 2

5 Simple Ways to Network Successfully — Lesson 3

5 Simple Ways to Network Successfully — Lesson 4

5 Simple Ways to Network Successfully — Lesson 5

The “Effortless Networking” self-study program

The “Effortless Networking” book