I was rather taken aback by a comment made by a seasoned and experienced networker.

She suggested to the audience (in the middle of my presentation, no less) that networking was hard. So people should practice finding and talking with one prospect at every event they attended.

Now, you probably know by now how I go on about the fact that “networking” is not the same as “prospecting”.

And I started my presentation by explaining the difference between the two.

What I realized when this experienced networker made this comment, is just how deeply ingrained this confusion is.

I’m curious about your comments on this.

What do you think “networking” is?

And what would you do — if anything — to clarify this to someone who may be confused?

If so, you may be confusing “networking” with “keeping in touch”.

“Networking” and “keeping in touch” are not the same thing.

You keep in touch with people for a variety of reasons. And networking may be one such reason.

For instance, I keep in touch with some co-workers from a past jobs simply because I like them.

I enjoyed working with them, and have good memories. So I like to look them up when I’m in town, just to say hello and see how they’re doing. Or send them a card for New Year.

And sometimes, I may turn to one of these people for help.

Sometimes, I may ask for help with a networking objective — such as, how best to approach the decision-maker within his or her current organization.

I suppose you can think of “networking” as getting in touch with someone for a specific reason, which usually involves asking for something — such as, asking for advice, asking for a recommendation, making a business proposition and asking for participation, and so on.

So, if your only reason to keep in touch with someone is for “networking” purposes, it can get tedious.

After all, if you have nothing else to talk about (besides asking for something) when you get together to “network” week after week, month after month, it can become awkward, mechanistic, and uninspiring.

This is why “networking” often fails.

To avoid this problem and confusion,

• First clarify why you want to meet and make sure that both sides see the benefit of getting together — or staying in touch. This is one simple way you can identify the “right” people to stay in touch with.
• Then together you can decide how best to keep in touch (e.g. by phone, email, in-person, or a combination), how often to connect with each other, what to talk about when you do connect, and so on.

This allows you to stay in regular contact — with the right people at the right frequency — without it becoming a burden.

It’s called the “Create the Dream!” magazine. Here are the highlights of the January issue:

• Fusion Marketing
• Small Business Collection Strategies That Work
• Copywriting For Those Who Hate It
• Effortless Networking
• Testing & Tracking Your Marketing Efforts
• A Little Known Small Biz Tax Deduction
• Book Reviews
• “Brand” New You in 2008
• Do Your Potential Customers Forget About You?
• Tricks of the Ebay Powersellers
• Selecting A Retail Location

Click here to download this issue.

Happy reading!

So here is a guest article about taglines. The same principles behind creating taglines can help you create your 30-second pitch.

Enjoy!

The Trouble With Taglines: Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
by Kim Castle, BrandU®

One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is… you need a great tagline to penetrate the overwhelmed mind of your customer and set up permanent residence in their psyche.

The trouble is… a great one is hard to create.

In a sense… taglines are magically delicious.

WHAT MAKES THEM SO GOOD

In a nutshell, taglines are an evocative and inspiring call to action that is specific to a specific business and sets a foundational tone for the business or product. They take away all guessing from your customer’s minds.

Web usability expert and author of Don’t Make Me Think, A Common Sense Approach to Web Usability says, “nothing beats a good tagline” even on the web.

Typically they take one of eight forms:

1. An imperative call to action: Just do it.™ (Nike)
2. An emotive call-to-action: When you care enough to send the best. (Hallmark)
3. Link a product feature with an abstract need: A diamond is forever.™ (DeBeers)
4. Single word benefits: Live. Love. Eat™ (Wolfgang Puck)
5. A direct tie to brand experience: You’re in Good Hands With Allstate™ (Allstate Insurance)
6. A promise: When it absolutely has to be there overnight.™ (FedEx)
7. The pain of not using the product: Because so much is riding on your tires. (Michelin)
8. A clever tie to the name: Every kiss begins with Kay. (Kay Jewelers)

However, just knowing a form does not make the magic. The form is just an empty shell without first defining the meaning of the words you actual use.

You also need a decision process to determine which form works best for your business.

Want to know the secret?

The magic is not in the actual words. It’s in a process to arrive at those words and put them in the right order.

Most business owners rush to craft the clever words before they even define the words and what they mean. It’s like wondering what kind of camera you should take with you to Mars when you haven’t even designed the rocket ship to get you there.

The lack of a process keeps business owners guessing for their tagline ‘out there’ in creative land.

In my near two decades in the brand business, I have developed a skill for writing these illusive creatures. Not just because I’m a brilliant copywriter. Not just because I’m clever— although several years as a stand-up comic surely helps.

My ability to craft the perfect unique tagline for a business is because I am able dive into the heart of a brand and bring up the gold. I’m able because of the heart of the brand is in it’s core values and core promises which is derived in the language portion of the brand creation process in Stage Two of BrandU® aptly called Brand Power™.

Here are examples of recent taglines I have created for clients once they have gone through the branding process. (Note these taglines are legally protected by copyright by each client.)

Together making thirst history.™
(Water 4 Life brings great water to the people that don’t have it.)

Bringing Out the Real You.™
(The Reveal System is a natural way to lose weight fast.)

Scientific Keys for Living Well.™
(The Feng Shui Advantage uses the ancient Chinese science of energy.)

Clarity All the Way to the Bank.™
(BrandU® is a process to develop business ideas into a money-making marketable brand.)

Notice these tagline they communicate more — they have a deeper resonance.

The reason: each word has a precise reason for being used and the process to arrive at those words addresses the four-dimensions of being human.

Sound complicated? It’s not. It’s a process.

So… the next time you find yourself looking ‘out there’ for the catchy summation of your brand’s position, promise, and value… stop. Remember your customers and multi-million dollar business deserve more than just a guess. You deserve clarity all the way to the bank.™

© Castle Montone, Limited

Author and BrandU co-creator, Kim Castle teaches entrepreneurs and small business owners how to turn their business ideas into a moneymaking marketable brand — from idea, to brand, to market. If you want to experience clarity all the way to the bank™, get your FREE branding tips now at www.whybrandu.com.

Right Tool for the Right Job: Six Different Ways to Get Your Business Known
By Kim Castle, BrandU®

If you’re like most people, you started out in your business with an idea of creating something, a dream of making lots of moola with it, and a desire to help people with it. You then toil to make this idea a reality by developing it, testing it, making it, and then… it sits. It’s only then do you realize that… your work hasn’t even begun yet. You have to get the word out about your business.

Without knowing how, you start grabbing at tactics like straws in great hope of causing a clamor of customers lining up at your door.

Taking action is great. BUT do you know what job really needs to be accomplished and the right tool to achieve it?

To make your action and business a success, here are the major ways to get your business word out, what they do, and what you should and should not expect from them. They are in order of the biggest bang for your buck.

1. Branding – Define Your Communication

Branding is the process of creating precise and pin-pointed communication of your business (product or service), the value for which it stands, and the feeling customers consistently get from it.

In addition to giving you clear communication of your business’ value and uniqueness, branding provides you a set of rules, a bible, to follow. It also enables all other methods to be united and at their most effective.

NOTE: Branding is NOT a conceptual practice. In fact, it’s the act of turning the concept of your business idea into a solid commerce-driven experience. Just think about the brands you buy everyday. Branding is easy to do, if you have a process to follow.

2. Marketing – Connect to Eye-balls

Marketing is the act of taking a specific product offering out to as many people as possible in a way that elicits their attention and makes them eager to buy. In establishing the frequency of delivery you make sure they see your offer over the hundreds of marketing messages they see everyday without tipping the scale so far they tune your business out.

There are 3 main types of marketing:

• Undifferentiated marketing, which assumes everyone is the same and aims a particular product at everyone. Sometimes referred to as a shotgun approach.
• Differentiated marketing, which aims the product at specific segments in the market. Often referred to as defining a target market.
• Concentrated marketing, when the message is aimed at just one small market. Often referred as finding a niche.

NOTE: Marketing does NOT define your business’ uniqueness, nor does it establish your credibility. Rather it is a set of systems based on a set of decisions. In order for your marketing to be it’s most effective, you have to have something solid to base those decisions on— your set of rules.

3. Public Relations – Enlist Big Mouths

PR is the art of influencing public opinion using the presentation of a client’s image, message, or product through exposure in the media.

Depending on how big you want your business to be (either in revenue, size, or impact), at some point you will want help in extending your reach and establishing credibility.

NOTE: The role of PR is NOT to define your business. Its action is to get the media’s assistance in amplifying what you have already defined. But you have to define it. Again, a set of rules is an invaluable asset. PR is a great way to assist with credibility. It should not be confused with publicity.

4. Advertising – Toot Your Horn

Advertising is the practice of creating specific campaigns to attract public attention to a product, service, or company. By means of paid announcements you affect perception or arouse consumer desire to make a purchase or take a particular action. Often this is done through the medias of radio, magazine, newspaper, or television. In fact, the media was invented as a vehicle of advertising.

While glamorous, advertising is often cost prohibitive for businesses just starting out. Without a significant long-term money and time commitment, it will prove unsuccessful and… painful.

NOTE: Advertising is NOT a quick fix way into the marketplace. Its action is to get attention and gain credibility by repeated exposure. Following a map will assure you are going in the right direction over the long haul.

5. Publicity – Make a Spectacle

Publicity is a tool of public relations focused on generating editorial media coverage for a company and/or its products, often done through press releases and community events. The best publicity causes a public commotion; often bad publicity gains more attention than good.

6. Promotions – Spread the Word

Promotions is the routine of getting your business seen. This is often accomplished by imprinting your logo on a pen, keychain, Frisbee or water bottle or by sponsoring specific events. Partnering with another business will spread out the costs as well as your reach.

Now that you truly understand the tools available to you and know the most beneficial order to proceed with them, you can rest assured that you can effectively get the word out about your business and have customers lining up at your door with moola in hand.

© Castle Montone, Limited

Author and Brand Visioneer, Kim Castle teaches entrepreneurs and small business owners how to tap into the full power of their business— the power behind their brand. If you want to experience clarity all the way to the bank™ go to www.whybrandu.com

And it certainly does help to have a clearly defined niche, when it comes to business networking and marketing — because then you know whom you’re talking with and, more importantly, what to say to them and how to say it.

However, here’s an interesting perspective. If you haven’t defined your niche yet, or even if you have, this article will give you food for thought.

Where in the Wheel Are You?
by Kim Castle, BrandU®

In the midst of the ongoing confusion between branding and marketing there is the elusive idea of finding a niche. This concept is held up like it’s the holy grail. As in, “If only I could find my niche, I’d have all the business I could want.”

From a brand perspective, that couldn’t be farther from the truth. In fact, if you niche too soon, it will hurt your business — eventually.

Before your marketing mind starts to smoke, allow me to explain.

First, with an at-a-glance meaning of branding and marketing:

Branding is the process of creating precise and pin-pointed communication of your business (product or service), the value for which it stands, and the feeling customers consistently get from it.

Marketing is the act of taking a specific product offering out to as many people as possible in a way that elicits their attention and makes them eager to buy.

Both are vital to the building of a successful business.

In order to do both effectively you have to be extremely clear about the specific place (or person) you are aiming towards and the very foundation from which you are operating. It’s also critical to focus on the right one at the right time.

Developing your niche falls under marketing because it allows you to define who you are marketing to. And when you know who are you are marketing to it’s easy to determine where your marketing energy and dollars should be spent. The strategy of defining a niche is a very important component of marketing.

But… what are you marketing?

Here are four reasons why choosing a niche before you define your brand could hurt your business — eventually.

1. Putting the Cart Before the Horse. Armed with an idea of business, entrepreneurs often rush to make that idea solid by defining a specific person to sell it to; it’s general “idea” being sold to a specific target. How can you define “who” you are selling to before you define “what” you are selling in specifics? Defining “who” before the “what”, will cause you to have to do a lot of explaining and convincing.

   From a brand perspective: It is far more powerful to make your idea solid first and then find the right people to sell it to.

2. Looking for Unique in all the Wrong Places. In an effort to differentiate themselves from their competition, entrepreneurs often look to a niche to establish their uniqueness before instead of giving themselves the op*portunity to define it from themselves — from within the business. They put the power of their business “out there”. By far, the question that I am asked most is, “How do I find my business uniqueness?” My answer, “You don’t. You establish it. It’s not in your niche, it’s in your business.”

   From a brand perspective: It is far more powerful to define your uniqueness of the business from within the business and then draw those specific people to it.

3. The Target Keeps Moving. Excited by the possibility to sell somebody a product born from their business idea, entrepreneurs often look to make their possibility more tangible by fixing the definition of their business in a niche, as if that niche would give them clarity. Unfortunately, while it may give you momentary clarity, that target can move at anytime causing you to re-think your business at the whim of a moving niche. Trying to gain stability of your business by a niche is like building a skyscraper on sand.

   From a brand perspective: It is far more powerful to establish your stability within the business, that way you are always in power.

4. No Room to Grow. Establishing a successful system of business is challenging enough to do once. Often entrepreneurs that do accomplish success in a niche, before defining the full vision of their business first, find themselves, in just a few years, out growing the very box that they put themselves in. This critical point in a business often comes with pain, uncertainty and collapse; even if the business has experienced success on a small scale to that point.

   From a brand perspective: It is far more powerful to establish the full vision of what your business is first, that way you will always have room to grow.

Another way to understand this is to think of a spoke wheel.

The many points on the outer ring of the wheel are the niches but there is only one point that they ALL connect from — that point is the center. That’s the true strength of the wheel. Without that center point, all the outer points are meaningless and have no connection.

The question is: In your business, where in the wheel are you?

When you realize that looking for your niche puts the power of your business outside your business and takes you away from the success that you know is possible, you come to understand that success in your business can only come from the center of it. The best way to find… is to define your brand.

© Castle Montone, Limited

Author and Brand Visioneer, Kim Castle teaches entrepreneurs and small business owners how to tap into the full power of their business— the power behind their brand. If you want to experience clarity all the way to the bank™ go to www.whybrandu.com

I’d like to share a recent exchange of comments today, because the issue revealed here may be relevant for many of you:

Here is the first comment I got:

“I am a NEW realtor in a new area where I don’t know anyone, I have no friends or family in the area…How am I suppose to build my business through networking?”

So I sent her information on how to get established both professionally and socially in a new area, as well as information on how to ease her way into existing professional circles.

A few days later, I followed up to see whether the information I’d sent was useful. She replied as follows:

“Hi Sri, yes I have read through the 5 lessons of Effortless Networking, but I need to go over them again, I’ve been so busy lately…and hopefully will try to do that today… I did’nt really notice any ideas or suggestions that would increase my “network” locally…but I will read through them again, maybe I missed something.

thank you for your help.”

I replied saying that I had actually sent her a separate email with specific answers to her questions.

And in case she hadn’t received it or had misplaced it, I re-sent the same information along with some book recommendations.

I also offered to talk by phone (at no charge), if that would be useful.

The next email I got was this:

“too many e-mails that were not helping me in my specific situation to networking (finding New Clients without having to do cold calls), in a new area where I don’t know anyone, have no family or friends out here…”

Well, I feel bad for this person — because she really wanted some answers and I was willing to help her find them. But we couldn’t connect.

Why am I sharing this story?

So that before you ask anyone for information, you can consider this:

• What is your preferred way of getting information? For instance, in writing, verbally, visually?
• How best do you absorb information? By reading, by doing, by listening?

For instance, I “absorb” information — like learning how to implement a new marketing strategy, or use a new software tool — by actually trying it out hands-on. Having written instructions is useful, but I don’t really understand what I’ve read until I actually use it.

And when I get stuck, I find that talking about it with a live person (by phone or online chat) is what really helps me. Reading manuals and online help when I can’t figure something out irritates me, and makes the problem worse!

My point is this: when you’re looking for information, or to learn about something new,

1. Consider how YOU absorb and understand information.
2. Then, make sure you get the information in THAT format.

Otherwise, you may not be able to use it — even if the information you get is exactly what you want and need.

“I appreciate your information on networking. I have gotten some good ideas, but unfortunately, I am not very good about putting them into action. Am keeping them in a folder for future reference.”

My mother collected all kinds of information about things she´d like to do one day. She never got around to doing any of them. As we threw away these carefully saved information after she died, I wondered, “Why?”

What´s the use of good information (or good ideas), if they´re not used in some manner, at least sometimes?

If the information is good, why not use it right away? Why save it for the future?

In my experience, the most common responses — whether it´s in the business networking context or otherwise — are:

• “I don´t have the time right now.”

  Translation: it´s not a priority.

  Take the case of my mother, for instance. She had many interests, both professional and otherwise. And although she never got around to do any of the things in her carefully saved folders, she did plenty of other stuff. Clearly, she knew what her priorities were.

  So, if something is not a priority for you right now, that´s fine. The real question is, will it ever become a priority?

  If not, or you’re not sure, let it go.

  You’ll always be able to find good ideas and information when the time is right. Really.

• “I’m not very good about putting ideas into action.”

  Translation: I don´t know exactly how to convert these ideas into manageable actions.

  In such cases, you may need to learn new skills, or further develop existing skills, so you can do what you want to without feeling overwhelmed or paralyzed.

  So invest the time to figure out what specifically you’re unable to do (or feel uncomfortable doing). Then learn it.

  Otherwise, let it go.

  It´s not a priority for you at this time.

• “I do it, but I’m not consistent about it.”

  Usually, this happens when you´re missing a piece of the puzzle. For instance, trying to do something alone that really is meant to be a team effort.

  If you come across a concept or information that you think will make a big difference to you, take the time to figure out what exactly is stopping you from being consistent.

  Then find what you need to put the good idea or information to use.

  Otherwise, let it go.

  It may be a good idea, but probably not a priority for you currently.

If you want to explore any of these topics further, let´s talk.

Also, along these lines, here´s a book that may be of interest:
The 80/20 Principle: The Secret to Success by Achieving More with Less

Bottom line: de-clutter! Your time and energy are precious. Use them wisely.

If you´re in business for yourself, you´ll find this article especially useful.

Pay particular attention to the summary at the end. It nicely complements the information in my article from 2 weeks ago.
– Sri

###

The Future of Business: Is It Getting Personal?
By Kim A. Castle and W. Vito Montone, BrandU®

Given its popularity, we’re sure many of you have seen “The Apprentice” on NBC or at least heard about it. We loved it. Being in the business of business, we were downright addicted from the very first show —and never missed a single episode. It was edgy and slick. It was bold and boastful. It was visceral and shiny! We bought the “gold” lock, stock and barrel.

It wasn’t necessarily the competition that we glued too. Really, does getting “a job” that way makes any sense at all? Its appeal for us, week after week, was watching business school played out, emotionally, right in front of our eyes.

Watching the participants, the Donald, his team and the producers make decisions, now THAT was fascinating! Watching the show gave us a new way to work on our own business:

• What would we do, as business owners, to win each challenge?
• How would we decide who was really responsible for failure?
• What was this whole challenge really about?

In an age where millions of people are leaving corporate life for entrepreneurial ones, where the corporate bar is not only being raised but it’s also being shifted to a whole new place, “The Apprentice” connected the big dream of business success to the TV audience in a mass-media way. And it was for REAL! At least the part they showed us.

The show became an instant hit and “you’re fired” became the buzzword of the Nation. The fact that commercial tie-ins, which surfaced in season two, actually became part of the content was sheer brilliance. It took TV back to the days of the Bob Hope Texaco Hour. Well that…on steroids. While it was showcasing other brands, the show became a “brand” in itself — launching products beyond the original service it provided which was simply… entertainment.

While the “TV machine” ramped up (code words for huge money) the “The Apprentice” caught up with itself. The mix of the challengers changed. The show concept got tweaked. And “the show” began to believe it was invincible. And something changed. It lost its “soul”. The shiny gold we had held so dear every Wednesday night became less appealing and cheep. And then we saw it! Right there in the beginning of each and every show, something that was there from day one, was now screaming at us — the tagline of the show, “It’s not personal, its just business.”

Oh, really?

That phrase hit us like a ton of bricks. “It’s not personal, its just business“. OUCH! Their very own tagline was the blood that killed the show for us! It belied everything we know about the future of business. It belied everything we know about the past of business. It belied everything Donald and every single person on the show knows — if they are aware of it or not.

Donald wouldn’t have been able amass his fortune twice, coming back from the abyss of bankruptcy, if he didn’t have an immensely personal connection to his business. It’s so obvious. After all, it is the Trump Organization (ego aside), not the Massive Faceless Real Estate Development Corporation. That’s not to say all companies that are driven by strong personal visions are named after their founders. Microsoft, Apple, Pixar, Peak Potentials etc. have super-strong driven leaders with immense vision. But let’s call it for what business really is… it is and ALWAYS will be personal.

Now we’re not ragging on the show or even on “the Donald” himself… both are amazing achievements. The bottom-line is that anybody who says business is not personal is hiding something — whether they’re aware of it or not. It can be innocuous or malicious, but either way it is not the way to create a lasting successful business. It was the lack of personal connection that brought about experiences like Enron, WorldCom, Adelphia, Arthur Andersen, Jim & Tammy Bakker to name a few? Those unfortunate events are understandable because it’s very easy to do unconscionable things when “business” is JUST business.

A business is so much more when business is deeply personal™. Successful long-lasting businesses that have local and even global impact are — ones that “do business” with complete integrity and sincere connection to the impact here business has on the individual as well as the world.

We’ve worked with entrepreneurs and large companies, public and private, guiding single visionaries and executive committees alike. In our experience, most companies, no matter their size, have marketing challenges when they can’t articulate their vision, connect their business to it and communicate it clearly from a deeply personal place. Great marketing can sell anything… at least initially.

The marketing and the packaging of “The Apprentice” pulled us into a show that appears to stand for the opposite of what we believe. The first question that any business owners should ask themselves… is not can we sell it, but should we sell it? Then if the answer is yes, the second question should be…why?

With our “inside/out” approach to building businesses, we find ourselves more naturally aligned with entrepreneurs and small business owners. They naturally feel “the connection.” They’re closer to what they’re doing in their business. The larger the business, the greater the potential for diminished connection, unless there is a strong, domineering or persuasive founder or leader and a method for keeping that vision in place. Think Apple or Virgin.

If a business is only about numbers, results, quotas, and money, the easier it is for the company to act impersonally and rationalize negative situations. We’re not saying that we believe big business, the large corporation, is bad. Quite the contrary. To us, size doesn’t matter — only the vision. As we were quoted in Inc. magazine:

“…in the words of Jessica Rabbit, “I’m not bad, I’m just drawn that way.” Companies aren’t bad; the leaders of companies may be bad.

Looking for quick fixes, the silver bullets, is a major side effect of this type of disconnected operation. We just did a live internet presentation to nearly 400 people worldwide and many just wanted to know the “tricks” of how to use branding to make more their business more successful. Looking for just the “tricks” they missed the whole simple point.

The act of being sure you are personally connected to your business is where branding truly begins. Disembodied corporate brand leaders in ivory towers with deep pockets have the resources to “buy” a personal connection. Even still, this “purchased” connection is hit or miss depending on who is hired to create the personal connection and their own connection to the product or service being branded. Believe it or not, entrepreneurs and small business owners have the advantage.

A more foolproof, cost-effective method is to make sure you, your staff, or your executive team is fully connected – emotionally, energetically and effectively to your business. If you’re in business just to make money, make sure you’re in the business that focuses on money, like banking, Western Union, or if you have really high hopes…the Federal Reserve.

We include ourselves with the likes of Oprah, Bill Gates, Steve Jobs, Anita Roddick, Mark Victor Hansen, Wayne Dyer, and many, many others, who are not solely driven by the desire of money and the fast way to it. This illustrious group has been gifted not only vision and leadership but also the instinct and the dedication to create their vision in a natural organic order. Our personal mission is to share that process with small business owners so that everyone can experience the personal joy and financial success that these leaders demonstrate year after year.

Individuals and small companies truly have the power to easily change the world. The large companies have deep stockpiled resources but the rest of us have so much more. In this one-world market, fueled by the Internet, all types of businesses with all types of positive impact can succeed… and succeed BIG.

To genuinely succeed as a small business, you need to take a “whole success” systems view and not be afraid to use both the tangible and intangible methods:

• Invest the time to know yourself. Your success potential soars when you can express your unique gifts in all facets of your life. This is especially important in your largest focus of time each day (other than sleeping) your business activities. No more, “I can’t wait to leave work.” Change that to, “I love how I spend my day.”
• Align yourself with your business by carefully examining what business you are truly in and how it is connected to who you really are. If you can’t find the connection or it’s weak, then change it. If it is only for the money, look for the business that is aligned with your passion of money. Contrary to logic, it is harder to stay in the condition that is not “right,” than the energy it takes to make the change. When the change is right, it will be surprisingly effortless.
• Anchor your business to your power by developing your business using a process that is most in tune with discovering and connecting your unique passion to the company’s name, logo, look & feel and language.
• Know that business IS deeply personal and that the balance of work and life is the key, not the separation. To truly be successful, you need to “live” your brand, and be fully engaged in a balanced life — including health, relationships, the exchange of value, and the use and care of money.

We hope you’ll join us, and many others, in the business revolution that is coming. This insurgency is consciously building sustainable independence through a complete connection to their work.

Is it business or is it personal? It is both… business is deeply personal™.

© Castle Montone, Limited

Brand Visioneer and BrandU co-founder, Kim Castle teaches entrepreneurs and small business owners how to turn their business ideas into a moneymaking marketable brand. If you want to experience clarity all the way to the bank™, get your FREE branding tips now at www.whybrandu.com.

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