Sandy’s success story
A few weeks ago, I wrote about Jeremy’s success story — how he generates new business primarily through word-of-mouth referrals.
This week, let me share Sandy’s success story.
Sandy Dellinger is my hair stylist. One of her other clients referred Sandy to me.
And the main reason I asked this person who her hair stylist was, was because she had such a nice haircut!
Sandy and Jeremy have 3 things in common:
- Neither of them “network”, yet both generate new business primarily through referrals.
- Both let their work speak for themselves.
- Both have very happy clients that refer new people to them.
Here’s Sandy’s perspective about why she is successful:
Most of my clients are referred to me by my very loyal clientèle.
I offer a referral discount to my clients who send me a new person.
Word of mouth is the most effective advertisement. Very satisfied customers are very attractive people, and every unique hair style is my advertisement of my skill.
Here’s Sandy’s real secret:
I go back to Sandy because she not only gives me a good haircut, she also makes me feel special.
For instance, recently Sandy watched a TV show just to examine a haircut from various angles — because she thought that style would look good on me!
If you’re in the Lancaster, PA area and want Sandy to style your hair, you can contact her at 717-299-1313.
And my closing question for you is this:
What do you do to make your clients or customers feel special?
