Effortless Networking

What’s the best way to get someone interested in what you have to say?

By finding out what’s of interest to the other person.

(Yes, I know I’m stating the obvious! But you’d be amazed at how often the obvious is overlooked.)

Once you know what a person is interested in, you can frame what you have to say in a way that’s aligned with their interest.

Here is a video clip with Gary Halbert’s comments on this topic, courtesy of The System Seminar. Gary was one of the top copywriters of the last fifty years (he recently passed away).

Click here to watch the video.

In the business networking context, here are two important (and again, obvious) points to remember:

1. In order to find out what’s of interest to another person, you have to engage them in conversation first.

   In other words, you can’t start the conversation with your “pitch”.

2. If you can’t figure out how to frame what you have to say in a way that’s interesting to the other person, your topic is may not be one of interest to him or her.

   After all, not everyone is interested in everything.

Can it be that simple? Well, I think so.

Try it out and tell me what you think.

And as a follow-on to this topic, next week’s article will be on how to make sure that people WANT what you have to sell.