Finding the right networking group or event
Have you ever wondered about how to find and connect with the “right” people in your target market?
Or how to find the best networking event or group to suit your specific business needs and your personal preferences?
Or even how to get the most out of every event you attend?
Well, before I answer these questions, let me ask you a question first: specifically whom do you want to meet?
Your answer will help you find the right group or event.
For instance, did you know that there’s professional association, conference or trade show for practically any group of people you can think of?
Professional associations typically have regular chapter meetings and events. Conferences and trade shows are obviously organized for interested people to attend.
So if you’re clear about whom you want to meet, simply identify where these people that you want to meet might congregate, and go there!
Google is a wonderful tool (what did we do before the internet?!).
I did a quick search for professional associations in London, UK, and I got a long list of all kinds of groups: associations for sales people, healthcare providers, tourist guides, private investigators, and more!
I did another search for high tech conferences in Ottawa, and another one for small busiess trade shows in Florida. Each time, I got back pages of information within seconds.
So, whom do you want to meet? Small business owners? People in the high tech industy? Healthcare providers?
The clearer you are, the better able you will be to focus your search — whether online or offline — to find the right group or event.
But wait, I have another question for you: *why* do you want to meet these people? Are you interested in prospecting or networking or both?
Your answer to this question will help you determine whether to go to a trade show, conference, business mixer or chapter meeting of a professional association.
So, what’s your objective for meeting these people?
- What will you talk to them about, when you meet them?
- And what’s the best setting for the type of conversation you want to have?
Hmmm… have I got your brain in overdrive yet?
Well, if you want additional help with this or related topic, you can always schedule a private session with me. You can do this at anytime. For more information, click here.
Till next week,
– Sri
